No, Print is Not Dead

Photo by STIL on Unsplash

You’ve heard the marketing buzzwords: SEO, CRM, geolocation, mobile app marketing. Definitely a different language, and all meant to support digital marketing as a way to reach people. What about print marketing? Did digital marketing kill print the way video killed the radio star?

Don’t you fret. Print is absolutely not dead.

Print lives, but it may not be understood. Ask anyone what print is and I bet you a ham sandwich, they’ll forget some key elements of “print.” Did you know embroidery on a polo shirt is print? Here’s an easy one, did you know a brochure is print? Pop-up signs? What about postcards? We are going to continue to use the word print (a lot) to mean all of those marketing pieces so you only have one word to remember. Your friendly Reno-based print shop can help you with the finer details, so hold your questions to the end and keep your hands inside throughout the end of the blog.

Let’s continue, well-curated marketing pieces, the kind that make you pause, the business cards that you remember, are the perfect “leave-behind” to inspire action in the form of business. In fact, the smart people of Forbes Communications Council discussed the success print can have, even with the Internet trying to assert dominance: “The ubiquity of digital media has given print media a strange new power. Think of how special it is to get a written letter as opposed to an email. If you’re trying to target a C-level audience, forget email—their assistant will just hit delete.”

All businesses, including yours, should include the longstanding tradition of print in marketing campaigns. Reno-based marketing agencies and print businesses have been promoting all this time the good print can do. Remember, postcards that make it to the fridge next to Suzie’s handprint turkey, will turn into business.

According to the clever people at Ludic Press, “Direct mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online.”

Choosing print from a Reno marketing company could mean choosing success. Look at the numbers above again, direct mail is challenging the Goliath that is the Internet and the decision-makers respond well to the postcards they can hold in their hand. No shame, but what does your email inbox look like? When you look at the emails trickling in, which are the first to go to the trash folder? We do not disregard the power of online promotion. We believe in the power of the Internet, and we aren’t just saying that. Actually, print and digital marketing mesh well to make successful campaigns. The two are a team. The tangible and the digital go hand-in-hand through fields of daisies. Choose print, and remember the word print. We used it enough through this one blog.